2025 was the most difficult year for sellers in the Toronto real estate market.
Interest rates, supply, and buyer sentiment. None of them were on the seller's side, and it was a market where the saying “houses aren’t selling” was not strange at all. In such a market , what sold, and what ultimately did not?
Throughout 2025, only a very small fraction of the properties I represented in my listings failed to sell. This is not the result of luck or coincidence.
The more difficult the market, the more systematically you must sell your house.
What pricing strategy to adopt from the start, what message should be used to put the property on the market as a 'product', which buyers to target exactly, and everything, including when and how decisions should be elicited, must be designed.
No matter how well-staged the photos are, the house won't sell on that alone.
Of course, it is important. But that is just the starting line. The real difference is made after the listing is uploaded.
To me, listing is not the moment the work ends, but a process that begins from that moment.
Before the showing, contact the agent directly to clearly convey the property's strengths, and we always collect feedback after the show.
Summarize market reactions in numbers and language to immediately adjust the next action.
In a market like the current one, a passive waiting strategy does not work. Intentional and planned Active Selling is required.
There are many listings that possess aesthetic appeal and completeness. However, whether they lead to a sale is a separate matter.
The difference ultimately lies in how you execute after listing.
So my clients are not “listings that are put up and waiting” select the moving listing.
I am a realtor who focuses on listings and handles only sales, and my role is just one. Making the sale happen at the seller's desired price and within the necessary timeframe.
In 2025, I was part of the Royal LePage Canada national 9th-ranked team and was selected as the team's Top Producer.
Currently, I am working at Sotheby's International Realty Canada using the same standards and methods.
If you found it difficult to sell in 2025, the reason may not be simply due to the market sentiment.
In 2026, one question must change first.
When choosing a real estate agent, do not simply look for a low commission, but accurately understand the core target of this property, and you need to see if they can take responsibility for the sale through appropriate marketing and negotiation strategies.
The result is not a coincidence, but the accumulation of the process that produced it.
Below are the records of listings I personally represented that actually led to sales during the year 2025.
In the examples below, the indicators highlighted in green show each property's Days on Market (DOM), Sold Price, List Price, and the percentage difference between the asking price and the actual sale price. Looking not just at whether a property sold, but also at how long it took and with what price accuracy, will help you understand how listing strategies influenced the results in this market. Additionally, please note that in the List Salesperson section, I participated as the primary agent, while Team Lead Tyler McLay served as a co-listing agent.
